Hustle Culture is Doomed

Do this instead.

What’s up man.

Happy fun Friday. Welcome to another exciting episode of The Dream Lounge.

Take a trip down memory lane with me for a moment. Imagine it’s a random Sunday morning in 2011. You wake up, make some coffee, and login to the internet on your desktop or laptop computer.

What do you see?

You might load up the front page of Yahoo News. Maybe you search Google and actually get some useful results (before it went to shit). You may even login to earlier renditions of social media that you still use today: Facebook/YouTube/Twitter.

Maybe you’re a rebel and use what are now archaic sites like Stumbleupon or Digg. Oh look at that, you stumble upon a blog post by Tim Ferriss about the magic benefits of icing your balls combined with semen retention for easing spiritual constipation.

Wonderful.

Know what you don’t see?

Jack fucking shit about “hustle and grind culture”. 87 million 10 second videos about “discipline and sacrifice” filmed in front of a rental Lamborghini.

None of this shit exists yet. Gay marriage is illegal. The world has not “gone woke” just yet. Nobody is posting 24 hours a day using AI bots to pimp their “side hustle” e-book to you.

The internet is still a fairly strange, open place where free speech and free thinking run wild. It’s the wild wild west. The sitting President of the United States getting “banned” off social media is unthinkable, even laughable. In fact you would have found it shocking to even see a random YouTube channel get terminated for having spicy opinions.

Shit The Obama Deception documentary by Alex Jones is still sitting fine on YouTube with 20 million views.

Building Real Wealth

The internet and the economy have changed radically in these past 14 years. The internet once held so much promise, and has now become an Orwellian shithole of NPCs, bots, pop ups, and hucksters.

Even Substack is getting flooded with AI generated garbage, not to mention mainstream social media and search results.

Nobody had a “side hustle” in 2011 because people had, you know, jobs. Careers. Maybe a boomer or GenXer took a big hit from the recession, but life went on. Everyone with a PayPal account was going to “change the world”.

A dozen eggs back then cost on average - I shit you not - $1.77.

I’m not here to drone on and on about the past though. The main thrust of this post is in the title itself: hustle and grind culture is doomed.

Most of it by far is predatory nonsense and has been since day one. The ultimate “side hustle” has always been selling normies the dream of a side hustle. “Buy my ebook about selling ebooks on how to make money selling ebooks online”.

I can’t tell you how many people said they envied me in the 2010s for having my own business. Everyone with a job wanted to “start their own business”. Lulz. If you only knew bubba.

GLO

has been saying for a while that hustle culture is going to implode. There may even be a huge backlash when reality shows that this style of culture was always completely hollow and soulless.

Personally I believe that most of social media - where hustle and grind culture lives - is heading for a huge crash, similar to the 1983 video game crash. In 1983 that industry had $3.2 billion flow through it. By 1985 it had collapsed to barely $100 million.

That’s a 97% drop. Even half of that would be catastrophic to the “content creator economy” and social media more widely. AI generated garbage may be the kill shot here.

Now it’s not all doom and gloom.

I put a picture of my wife and daughter - my family - above because this is the ultimate wealth building exercise. That is blowing baby batter pies in hot young thin obedient white women with big coconuts.

It’s something that young men should strive for, should hustle for, and is something that has been insidiously propagandized against in social media culture for young men.

Remember I took a lot of heat for introducing Make Women Great Again, but introducing The Patriarch Convention to the manosphere sparked a similar degree of intra-manosphere backlash.

There had NEVER been a fatherhood focused, family focused live event for men from the manosphere before 2019. That it came from an Objectivist and atheist was even more perplexing. My calls for patriarchy were not rooted in faith, mysticism, or doomsday desert woo woo magic - even though I gave these view points a full and fair chance to compete on the platforms I built.

My calls for patriarchy have always been based on reason and reality. An absolute adherence to the supreme, objective value of human life. To make more of it is divine.

That’s why these satanic “hustle and grind” faggots never push family first: they don’t care. They are slaves to money, similar to feminists putting career first and motherhood last.

That’s all gay and you should not do that. Most of you by far will be better off breeding, dominating your wife and dominating life. Rather than ending up a bitter old fart.

The Second Wealth

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