Unfucking Your Normie Brain for 2025

A newsletter on cognitive biases and spirit lube.

Your brain facing the sunset of 2024.

What’s up my fellow apex alpha males.

With 2024 winding down everyone is about to get super motivated for a few weeks of pseudo activity where you try to mentally masturbate yourself into a new year/new you.

That never works of course and almost everyone will fail at their lofty goals and aspirations within 4-6 weeks, probably sooner as they run out of gas. To prepare for this giant annual spiritual masturbation extravaganza however most people will be searching for spirit lube. That is practical “tips and tricks”, motivational quotes, inspiring 30 second videos, and other useless bullshit to facilitate this big society wide normie bukkake.

All of this “spirit lube” actually functions as a numbing agent for the inevitable fail. Jordan Benzo Peterson will tell you to “wash your winky and clean your room” for the 87th time in a row. Jocko Beta Willink will tell you that “discipline equals freedom” as his daughter prepares for her next 10 rounds of one night freedom Tinder dates. David Goggins will scream something about “suffering and pain” as his brain continues turning into human shit.

This is all noise and nonsense. None of it can or will help you help yourself to a new year of alpha male enlightenment. It’s just blind sheep leading other blind sheep around in a brief, new year’s mastubatory circle jerk.

Do This Instead

What you need to do in 2025 is something else entirely. You need to make radical, fundamental changes in your belief system, in how you think, in the philosophy that guides your life.

One of the simplest ways to do that is to educate yourself on something called cognitive biases. These are tricky, slippery slopes into irrational behavior and decisions. I’ve discussed several recently on my podcasts with

GLO

and Pat Stedman.

I did this in part because manosphere bros are especially bad with learning and internalizing what these mean and how to spot them. This in turn is one of the main pathways to manosphere dudes getting scammed by predator con artists, which the manosphere is overflowing with at this point. The predators pick and exploit a few of the big ones to scam unsuspecting, wounded beta males.

The internet even more widely is dying and is something of a giant dumpster fire these days. So it’s not just a manosphere problem, it’s just more pronounced there because it attracts so many broken men.

Toxic, useless, bullshit information runs rampant on the internet today as brains continue melting into digital goo. This post should help you spot both bullshit and better information going in to 2025.

The Red Pill Blind Spot

“Red pilled” figures in conservative politics.

One of the main cognitive biases that manosphere bros fall for is something my good friend and author of The Feminist Lie Bob Lewis once coined as the “red pill blind spot”.

This is when red pill manosphere bros believe in a “red pill guru” simply because this person is counter signaling to a mainstream, conventional narrative. E.g. feminism is bad, this dude says “feminism is cancer", therefore he’s on the “same team” and is probably “one of the good guys”.

Surprise. “Good guy” wants your money, time, and your attention to farm the algorithm.

It’s usually not one statement like “feminism is cancer” but a repetition of (pandering) pronouncements like this that hypnotize unsuspecting beta males to a nice wallet raping on Patreon and/or Superchats.

In cognitive science this “red pill blind spot” would be considered a shorthand mix of a few different cognitive biases. Namely an authority bias and ingroup bias. So red pill guru has a following online, he must be an authority. He’s also on the “same team” fighting the dark forces of feminism.

Most likely none of this is true and he’s just another con artist telling you what you want to hear to feel a little better so he can butter up your wallet for a nice financial pegging.

Negativity Bias

When I started releasing hit videos exposing blood sucking parasites in the manosphere a lot of bros got upset that their favorite gurus were getting exposed. No matter how infrequent these videos were released compared to other types of content - speeches, podcasts, interviews, etc - I was accused of being “so negative”.

This was really odd to me because I knew this accusation was materially false. Exposing bad actors is in fact a positive development for any community, industry, or organization. Even with that aspect aside, I knew almost all of the content on 21 Studios (over 2,500 videos) was positive, educational content. Publishing 1-2 videos a month to expose a fraud was in raw numbers, not a big deal.

The “negative” content was a tiny minority. But this accusation became increasingly frequent over time, as one fraud another another was dragged out to the light, kicking and screaming.

Eventually I did quick count of “negative” videos on the channel, and found that over 97% of the video content was uniformly positive and less than 3% were in any way “negative”. Something actually (correctly) reported on in a DHS funded report about 21 Studios and other manosphere channels.

In other words 21 Studios content is overwhelmingly positive, and trying to describe it as “too negative” is brazenly against the facts. When I eventually pointed this out to a few of the critics, the responses were dismissive and predictably irrational.

I realized that they didn’t care about the facts. They cared about how some of the videos made them feel - even a small amount of them. Inconvenient facts about their favorite red pill gurus made them feel bad and mad. It generated a severe, consistent negative emotional response in them, which is all that matters to vaginal, womanly beta males that populate the manosphere.

This is a negativity bias in action. Negative emotions generate a greater emotional response than positive ones. This is part of why the legacy news is so NEGATIVE all the time. Negativity sells, gets eyeballs watching, and corporations buying ad slots.

So even 2.7% of videos on a big YouTube channel being harsh expose videos feels like a lot to these effeminate beta males. By a factor of 100 to 1.

Women suffer negativity bias as well by the way. This is why the manosphere has a saying that “if her eyes are wet her pussy is wet”. Women are addicted to their emotional roller coaster, especially strong dips, and negative emotions as mentioned are super potent.

That doesn’t mean making her feel like shit is ideal. It just means it works in getting her switched on and praying to your dick.

Additive Bias

When a dude wants to improve some aspect of his life, be it his diet, fitness, or skills with Tinder sluts, most betas tend to want to do more. They want to dabble in information, collect as much “knowledge” as possible, trying as many new things as possible.

Add layers upon layers of new (more) stuff.

This tendency is known as additive bias when solving a problem - like you can’t get laid with Tinderellas. This is non-rational because subtracting from your actions and beliefs (de-brainwashing yourself) may be equally as important, or even more critical than adding anything new and novel.

This is absolutely the case with eating a better diet and living a healthier lifestyle. The average normie is obsessed with “what to eat” in this context and “what to not eat” is far less interesting. While it’s important to eat nutrient dense whole foods, mostly animals, the inverse is closer to the truth.

Meaning it is far more urgent to avoid poison food in the first place. Gluten grains, canola oil, soybean oil, “vegetable” oil etc. Over 90% of the Standard American Diet is pure trash. Cutting out 90% of that shit needs to be first on the chopping block. Figuring out what to focus on eating comes after.

When it comes to working out, the same is true. Most normie betas think they need to do a million and one things to get fit. It’s this huge mile long list in their heads. In a few weeks the normies will go try all that and fail for the 10th year in a row.

What you actually need to do is far simpler. You need to read Body by Science and start lifting heavy weights, very slowly, once or twice a week for the rest of your life.

Not running everyday. Not jerking yourself off with “cardio” everyday.

Lifting heavy weights. Very slowly. Once a week. Forever.

Behold the giant money paywall.

For premium members of my alpha male club here on The Dream Lounge I’m going to discuss 3 more cognitive biases common to manosphere bros. Join my cult today to keep reading.